Listen up, folks, we’ve got a situation here. People are suffering from serious illnesses, and they’re not getting the help they need. It’s a big problem. But we’ve got a solution, and it’s called specialty palliative care. It’s fantastic, it’s tremendous, and it can be a game-changer for these patients. We’re talking about quality of life, better health outcomes, the whole package.

Now, we’ve got these amazing clinicians, the best, and they’re telling us what’s going on. They’re out there, in different fields, from oncology to geriatrics, and they’re seeing it firsthand. We did this study, a big one, with 23 top-notch clinicians across 7 states. They’re saying, “Yes, we need more palliative care, and we need it everywhere.” They’re talking about managing symptoms, planning care, you name it.

But here’s the thing, not everyone’s on board with how to make it happen. Some of these folks are worried about automated referrals. They want to be in the loop, and I get it, I really do. They want to know when their patients are getting extra care. And virtual visits? They like it, especially for patients who can’t get around easily. But they’re saying, “Let’s meet in person first.” They want that face-to-face before going virtual. It’s about trust, and it’s about making sure everyone’s on the same page.

So, what’s the bottom line? These clinicians, they’re smart, they know what’s up. They’re saying, “Let’s do this, but let’s do it right.” We need to keep the communication lines open and make sure that first meeting is in person. If we do that, we’re going to see some big wins for patients with serious illnesses. It’s going to be huge.